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Ford and Lincoln Digital Brand Specialist

Company: Hoffman Auto Group
Location: East Hartford
Posted on: May 3, 2021

Job Description:

We have an opening for a Ford and Lincoln Digital Brand Specialist. Are you a leader who's competitive, customer focused and looking for a challenge? Our future Digital Brand Specialist will embrace our WHEELS culture + Ensure contact and follow-up procedures are followed per written guidelines for Internet leads, orphan customers, unsold showroom visits, phone-ups and lease renewals; recording data properly. + Conduct long-term follow up (beyond 90 days) for internet leads, sales calls and floor-ups that are not being attended to by BDC reps or brand specialists. + Complete sales technique, lead management software & vehicle product knowledge training. + Meet objectives for appointment setting and vehicle deliveries. + Maximize lead management capability by integrating creativity with manufacturer sales programs, offering alternative choices and following up to all extents necessary. + Assign and ensure timely & accurate responses for all internet leads, text leads, etc. + Answer all sales calls ensuring accurate recording of activity in CRM and enter complete and accurate customer information and interaction notes into CRM. + Assist business development manager and business development center team leader in evaluating 3rd party lead providers in order to make recommendations as necessary. + High School Diploma. + 1-2 years experience in the automotive industry or customer service orientated environment preferred + Possesses effective communication skills: oral, written, listening. + Works well with customers, promotes a positive image of the company, strives to solve issues raised by customers. ID: 2021-1451 External Company Name: Hoffman Auto Group External Company URL: / Street: 600 Connecticut Blvd.

Keywords: Hoffman Auto Group, East Hartford , Ford and Lincoln Digital Brand Specialist, Other , East Hartford, Connecticut

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