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VP Industry Strategist Remote

Company: ExecuNet
Location: East Hartford
Posted on: January 15, 2022

Job Description:

The VP, Industry Strategist is the lead Evangelist in the marketplace for Company solutions in the CPG, Manufacturing, Restaurant, Grocery, and Food Delivery sectors. In this role, you can expect to consistently push the boundaries of thought leadership across the intersection of MarTech, AdTech, Agencies, and Operations - all for one purpose - to deliver superior client results. The Industry Strategist will lead market amplification of POVs via published industry articles, speaking engagements and existing/prospective client consultation. The Industry Strategist will report directly to the Industry Managing Director as a senior leadership team member.You can expect to make the following contributions as the SVP, Industry Strategist:

  • The VP, Industry Strategist is considered the "Thought Leader in Chief". - You can expect to be the go-to person that others throughout the company engage for the best in our thinking per assigned industry vertical.
    • Primary Influencer and developer of the go-to-market strategy for each industry vertical.
      • Creator of strategic Marketing Plan comprised of:
        • o Conferences: Identify list of high value conferences. - Work with marketing to create and submit abstracts and present at conferences. - Plan for conference support requirements, communications, and invites.
        • o Articles: Publish positioning papers and white papers for each vertical at least quarterly.
        • o Collateral: - Lead creator and influencer of market messaging; collaborate with leadership, product, sales and marketing to package and launch messaging.
        • o Web Presence: - Present webinars and create industry blogs, podcasts, videos, points of view, etc. - Work with teams to monitor Company.com content to keep sector web pages current.
        • o Business Value: - Lead the development and evolution of ROI models and views that confirm the value of client investments. -Capture outcomes for case studies. - Sponsor the routine publishing and packaging of case studies.
        • o Monitor Ecosystem: - Stay abreast of evolving advancements in Martech, AdTech and solution providers to best position client solutions for delivery of max value. - Keep current, leverage, and communicate relevant information from external Industry experts
        • o Marketing: - Partner closely with Marketing & Operations to ensure that focused demand generation programs are consistent with the go to market strategy and messaging.
        • o Product/Solution: -Operate as the internal voice of the industries to foster product's understanding of market conditions to better target investments to the areas that match industry vertical market positioning; find and support innovation of "door opening" solutions.
        • o Operations: Collaborate with operations to understand sales projections, sales performance, account performance, account targets, etc.; use insights to help teams refine efforts and approaches.
        • o Peer, Client and Business Development Team Info Share - foster a culture of continuous improvement via the establishment of regular interactions for bi-direction share:
          • what is working, what is not
          • account growth and penetration failures and successes
          • actions/resources needed to advance opportunities and achieve results
          • actively collaborate, knowledge share, and partner with Industry Strategists in other verticals.
            • Identifier of potential collaboration partners across 2nd party data, 3rd Party data, key technology & services providers to enable expedited client speed to market.
              • Collaborator with other functional areas:Job Qualifications
                • Ten+ years industry experience
                • Bachelor's Degree; Master's Degree a plus
                • Demonstrated Thought Leadership including mastery of current and evolving states across MarTech, AdTech, Agency Holding Companies and assigned industry verticals
                • Comfort with public speaking
                • Excellent interpersonal/relationship skills
                • Excellent verbal communication skills
                • Excellent written communication skills
                • Strong PowerPoint, Word and Excel skills
                • Ability to travel 30%+ (once pandemic restrictions are lifted)

Keywords: ExecuNet, East Hartford , VP Industry Strategist Remote, Executive , East Hartford, Connecticut

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